Revenue Intelligence System · v2.4

Your revenue
is leaking.
We find it.

REVEN's proprietary Revenue Erosion Index identifies where your business haemorrhages margin — across pricing, churn, discounting, and conversion — and ranks every fix by financial impact.

8.3%
Avg. revenue recovered
14 days
Avg. time to first insight
3.1×
Avg. first-year ROI
€12M+
Revenue recovered
140+
Companies analyzed
4.8★
Client satisfaction
22 min
Avg. analysis time
The Technology
The Revenue Erosion
Index — how it works

Most businesses lose between 6–12% of their potential revenue to invisible friction. Not from bad products or weak sales — from structural misalignments in pricing, retention, and conversion that compound silently over time.

REVEN's REI algorithm quantifies each erosion vector, weights it by impact and reversibility, and produces a single actionable score paired with a prioritized recovery roadmap.

The model draws on five fundamental business levers — each independently measurable, each recoverable within a quarter.

01
Pricing Elasticity Gap
Measures the distance between your current price point and the market-clearing optimum. High elasticity gap = immediate margin upside with zero new customers.
02
Churn Drag Index
Calculates how much monthly churn costs you in LTV-weighted terms — then benchmarks it against your acquisition spend to surface the ROI inversion point.
03
Discount Toxicity Score
Discounts that close deals often train customers never to pay full price. This score quantifies the long-term margin cost of your current discount behavior.
04
Conversion Friction Loss
Funnel drop-off, trial-to-paid gaps, and upsell acceptance rate — each percentage point of improvement mapped to annual revenue impact.
05
Expansion Revenue Deficit
How much your existing customer base could yield through structured upsell and cross-sell — but currently doesn't. The cheapest revenue in any business.
Live Analysis
Your Revenue Erosion
Index — right now
Your total revenue for the last 12 months
% of customers or MRR lost monthly
Typical discount off your list price
% of trials or leads that become paying customers
% of customers that buy additional products/tiers per year
◈ Enter your business data on the left and compute your Revenue Erosion Index. The analysis runs entirely in your browser — nothing is transmitted.
Access & Acquisition
Two ways to work
with REVEN
Monthly Subscription
€490 / month
Full access to the REVEN platform. Run unlimited analyses, receive monthly benchmark reports, and access our priority advisory desk. Cancel anytime.
  • Unlimited REI analyses per month
  • Industry benchmarking dashboard
  • Prioritized action reports, PDF + CSV export
  • Monthly revenue tracking & delta alerts
  • Email support within 4 business hours
  • API access (up to 500 calls/month)
  • 1 onboarding strategy session included
Full IP Acquisition
100 000 CZK
Own the algorithm, codebase, and brand outright. White-label it, resell it, or embed it in your product. One payment. No recurring fees. Full transfer in 7 business days.
  • Complete algorithm source code & documentation
  • Full intellectual property transfer (notarised)
  • White-label rights — your brand, your pricing
  • 30-day post-transfer technical support
  • Go-to-market playbook included
  • No revenue sharing, no royalties — ever
  • Escrow-protected transaction via Fio Banka